Monday, 27 January 2014

3 Projects in two weeks

Irony Project
In this project I was asked to create an ironic piece using existing promotions. I decided to aim my attention onto L'Oreal and Kodak. I started out with this project a little stuck however after researching in a little more depth I was able to come to an idea. I think my overall achievement is really simple- I wanted the irony to be suttle so that it would take the viewer to actually realise the difference. In the L'Oreal alteration seen below you can see my outcomes, the main focus is on the application of beauty and the 'worth' of the person. 

 I feel that L'oreal promote the perfect image when in fact it does not exist, the celebrities used have flawless skin and perfect. This is not perfection therefore I wanted to play on taking away the makeup to show the real face of the celebrities. I changed the tagline from 'Because you're worth it' to 'Because you need it'. I wanted to find a real photograph of Eva Longoria without makeup however I couldn't so I had to manipulate the photograph using the original photograph and applying spots, bags and shine etc. I like the final image as it represents the expectations of celebrities and beauty in general. If I had longer I would look at other celebrities featured in L'Oreal.

The second company I focused on was Kodak, I am really interested in the current generation and the overuse of taking pictures. This once luxury has now become taken granted for and now people overtake photographs wasting the moment. Because of this idea I changed the tagline of Kodak's- 'Share Moments,  Share Life' to, 'Lose Moments, Share Life'. I really loved this play on this words and in order to put this in context I placed the tagline over images of people that are in amazing places with lots of people and instead of taking it in are just photographing the view. I would like to have develop this more if I had more time just to see how I could push this concept further.

Transforming Typography
This project was allowing me to transform a letter into an iconography, there was so many different ways to do this and because of this I did find it a little difficult. The more I challenged myself with different ways to do it I was able to narrow my selection down. Below are the final four set that I chose. The different Typefaces Which I have chosen as seen below is Gill Sans, Johnston, Galliard and Rosewood. I hand painted the lettering below therefore the precision is not perfect this is perhaps something more I would consider redoing. The act of selecting the Typeface I was going to use was really interesting, collecting Typefaces I like was something really new to me so I found this really good practice it also allowed me to appreciate the different characteristics of the type. I did find it hard sometimes deciding what type to use but when I started to transform it the type either worked or didn't so I was really pleased. This project was really vital as well to practicing for motion graphics as it allows me to consider the transformation between  the starting point to the end point. This project is defientley something I will keep trying again.

Cover Designs
I really enjoyed this project as it really allowed me to be more free, I am really glad that I could play around with illustration as it is a hobby of mine. I decided from the ultiimate beginning that I would not use a computer for creating the imagery just so that I could explore methods away from the computer. By doing this I was able to look into many different ways I could go about creating the cover. I opted to look at paper craft and using really colourful paper to create a fun and fresh way of showing the message. I looked at the artists Zim and Zou which really inspired my vivid colour choices. I also was able to discover the new method of  quilling which I attempted but however decided to create something differrent. I chose to carrying out a layered paper art which I then scanned in and edited the colours. There was many colours to choose once I did this and I was really happy with the end results. Adding the Logo and Type surrounding the imagery it created more of a proffessional feel. It was hard to select the final design however my arrival to the chosen (big design below) allowed me to really thing about the selection process and discovering the best ways decide what design to choose. Overall I really liked that I used a limited use of computers because it kept the design more thought out and hands on. If I had more time I would defiently look more into quilling because the end results for this method can be amazing.


Above you can see my final poster design. I actually really like the outcome of this piece, I wasn't sure how it would turn out but the end result is really colourful and really appealing. I am really glad I took the concept away from the clinical idea of growing organs and instead treated the idea of science but something fun and striking. The colours I tried to go for was vibrant and bold. Zim and Zou was my main inspiration as there work is really bold and delicate. The thing which I have learnt from doing this project is that using a computer does not have to be the only way in creating illustrations. I actually found something really relaxing with working with the paper by hand and handling the way I wanted it myself with a scalpel.


Data Translation

The Data Translation brief gave me a chance to create a piece of work reflecting a piece of data. I decided to do a piece on David Bowie and every word ever mentioned in all his songs. This lengthy task was challenging times- especially collecting the data, I had to organise and get lyrics on nearly 300 songs. However the finish collection in itself was amazing and the finish collection was nice in itself. I used the data I collected and organised it selecting words that were negative and positive seen below.  I also highlighted how many times names were mentioned. Because when I showed my tutors and fellow students the data I collected many were interested in the data itself I made it into a book. You can see below I used type stamps to create the cover. However I think it is lacking colour which is why I want to explore this more and Seen perhaps use the poster you can see below.

Above are pages of research I did on David Bowie, this research did really help me, but what helped me even more was the colours that radiate from the pages. If you look at my final outcome from these pages you can see just how much the colours help me. Adding this relevance links the final outcomes to Bowie even more.
This was one of my posters that I did not get to finish. The piece included every single word in David Bowie making over 4000 words. It was very time consuming and the posters size was incredibly long however the file corrupted and I was sadly not able to finish the piece is therefore I had to go back ad choose a new idea.

The graphic Design studios Moraq was a huge inspiration. The studio use vibrant colours within their type creations as well as there appliances they design. The bright colours was something I wanted within my final piece  as I feel not only does it make the typography so much more exciting it really fits David Bowie's personna.
Taken from:

Before the poster you can see below I made a really long poster that featured all 3000 words placed onto it, however the file errored and thus I lost all the work which took me around 10 hours to arrange. However It gave me another chance in making a new poster which is the one you can see below! I highlighted several words plus the most popular etc. The numbers represent the frequency of the word. I like the piece because it extremely colourful much like David Bowie therefore I think it fits it well. I use Old Press as the Typeface and used a grid in order to keep the words tightly together and organised. The bigger the word the more the word is frequently used. If I could improve this or I had more time I would try to include all the words- However this would take a lot of time so sadly i could only choose some.

Above is my final book using my poster as the cover. I really love how the development and the final outcome was sort of able to become one. The book becomes something discreet and physical to hold. You wouldn't initially think that the data translation is the cover which I really like. The colours reference David Bowie and his flamboyant costumes and style. I overall am really happy with the outcome and would defiently create another version for a different artist if I had more time.

Mapping and Wayfinding

For this week the brief was to first choose a specific location, I opted to go to my local  train station as it one of the most significant places that actually allowed the rest of my area to be built. The train station was put in so Londoners could come golfing and consequently house were built. One of the main features of the trainstation is this boarded up house. When I was younger I thought a murder took place and that it was haunted. This got me thinking what is it? I mean I've been to that station hundreds of time and its not hard to miss! Why have I never thought about it. I decided that this structure would be my starting point. Using primary research I went to the station and asked people what they thought it was to discover whether anyone else had every thought about it before. One women said " You know what I used to come to this station everyday and stood right there (Points right in front of it) and I never thought about it". There was the evidence that showed this place of mystery is looked over by such a busy place. shouldn't it stand out, shouldn't people realize it. I discovered it was a substation built in the late 1800s which probably gives it gothic looking style yet still the magic behind what it could be was beautiful.

My final concept was creating 3D paper origami houses, you would then need to unfold them to find out what people thought the building was. On the other side would be a map to navigate around the station to have a function. I really liked the way it came out- the origami houses were tiny and therefore could be actually used and then put back in your pocket. You can see below the first attempts of origami and planning how the text would look etc.

Above is just some collage and illustration work I created using the photographs I took when I first visited the site for my location of mapping and wayfinding. I like these as visuals however I ended up not developing these any further however I still really like the geometric shapes ties in with illustrative iconography.

My initial ideas for the origami house

I used photographs of the house above to create the tiny origami house. I like the way the roof is a tree, adds an air of mystery. I want to leave these dotted houses around the station and watch people open them just so people can think about what the building is. Below is the map I designed.

My origami house seen as 3D. I am really happy with the little constructions, the idea that they have two functions was inspired by Grayson Perry's map scarf of the British Museum.( Seen below). I really like the discretion of the map ad the way you have to open it up to reveal its contents. Another artist which really helped me in my process was Slinkachu, this well known artist uses the environment to integrate his artwork. My plan for these little houses to be placed within the surroundings, as they are miniature I hope that they draw a lot of attention and make people want to look closer. 

Above and below are images of the crit, there was a wide range of maps however I was the only one which made a 3D thing, there was a lot of print based and electronic however all were unique and had different meanings which I liked. I received praise about my little house and the functionality of it.

Christmas Project Rebranding BBC2

Going into this Christmas project I was a little unsure of how to carry it out because I have never done anything like it. Therefore I feel I could have been more clear with the design. However it was a good way to experiment and design. I spent alot of time sketching Idea and I think I was really successful in fuelling my ideas for this project. I think if I had the time and I could redo it I would defiently create more of a brand identity espcially now that I understand how to brand the channel alot more. I designed lot of concepts which you can see below as well as some of the tests I made on Flash to get an idea of how they could work (without detail)- obviously If I was going to carry out this more indepth I would have created it on Adobe After Effects.