Thursday, 24 April 2014

Development week 4

video

As part of the the development week I have  been really trying to explore the different ideas I began to research. So above basically shows a quick colour test showing different colour variations and possibility for stop motion when creating my final piece. I knew I really liked the anatomical body from my research stages so I used this is as a basis to show the idea of changing background colour.

 I think the constant change of colour adds another element of colour and defiantly takes away from the clinical feeling of hospitals that people sometimes get from NHS campaigns. I like that there is no red involved in this stop motion, however in my last crit it was brought up that perhaps people may not realise that the video is about donating blood, this is understandable and I think that the video above lacks the connection to blood however I also really like the Dumb ways to die video that doesn't connect the campaign of train safety until the very end as well. It makes you really change your view of your initial perspective.

Author's Own 2014
Screen grabs of my YouTube Video
Above are some print screens of a YouTube video I created to inspire people to donate blood. The video is set up in a sort of video blog which differs from my vision of a final piece. However I do like the documentary feel which is defiantly something I need to consider.

I think this interaction with a major video showing website which is amazing way to get young people to look and hopefully notice what I am saying. In the film I talk about five reason why I think people should donate blood. 1, It saves lives. 2, Its free to donate 3,Blood runs out of date. 4, It doesn't hurt 5, Free tea and biscuit! Determining important reasons as to why I think young people should donate blood will mean that I can perhaps uses these points in other designs etc.

Although this isn't really something i was thinking of doing as my final piece; I like the documentary style it allowed me to see. I think this is something which I should consider doing as a final piece or a development.

As well as this I have started to think of ways that this could be turned into a final outcome, I could perhaps tie it in with the nomination ideas of nominating people to donate blood and tag them in a video asking them to express there experiences and whether it hurt or not. I am most likely quickly going to re-create this idea but make one for Facebook. This documentary feel is similar to the Professor Von Hagen documentary which I watched- unlike this video I tried to make it simple not using excessive complex and scientific vocabulary. I also think that the nomination of three people is really like the Pay it Forward Idea which is really nice. I think ultimately this has been an effective development task as it has not only allowed me to really put my thoughts out but also it has allowed me to reach out to young people of today.

Authors Own 2014
To the left you can see one of my sketchbook pages, I felt like I should really explore the idea of pattern and push at the concept. I think the page looks more directly at illustrative pattern work and less geometric patterns which M.C Esher specialises in for instance. None the less Esher inspired me with his dramatic pattern work something I still feel really passionate about. The left image was really playful and was actually quite a lot of fun, I think especially throughout this whole foundation year I have become so much more appreciative when working away from a computer. Anyway I think as well as all of this I was finally able to really understand colours I want to use. The colours should be bright, fun and anti clinical ( I don't know if thats a work-but it seems appropriate). I left this development as it is so that I can move on but it is vital I keep coming back to it in order to really address the elements I am very focused on.


(Authors Own images 2014) Above you can see some more development that's does actually use my pattern exploration. I really wanted to think about how I could  harness my exploration so far. Furthermore I am still not really sure if I want my motion graphic to only contain graphics or if it will use footage combined. Its good to think about my target audience in this case will an animation work better will combining both look too clumsy? I painted some illustrations over some photographs I took. I think that this works really well and could really translate nicely. However this is still the start of my development and therefore I do not want to limit myself to just my first idea so I am going to carry on designing(baring the work I have look at so far in mind). 
Above is a quick storyboard I did which shows how perhaps this story could work in a video clip. I think it is nice  to see the work will look like and allows me to apply colour and really think why it may work or why it won't.
Authors Own 2014

(Authors Own image 2014) Above is the Adobe after effects test I did using some footage I quickly filmed. I do not like the second video in fact it looks like some cheesy effect you get on movie maker- I put it on here to show what I will not be doing. The first video is actually quite effective- It reminded me of a white blood cell which you can see below which is very relevant to the topic. I think it lacks colour however if I was to colour the footage or other elements it could work as white. I do not like how fast the blocks flare however something which I struggled getting over. Its important to really pin down any problems I need to solve now. 

Mid point Reviews 
(Images to the right are author's own 2014)
The mid point review was actually such an amazing experience, not only did it allow for feedback but it would allow fellow students to look through my work and give me there perspective. It was also nice to see what other crit groups thought of my work and see what they are doing. I filled out three or four sheets myself and I really liked giving constructive criticism and praise. I feel like I articulate slightly better when I put it into words so hopefully my advice was very useful.

Three people marked my work ( names and what grade they marked me overall)
Katie Edmunson: Distinction
Olivia Robinson: Distinction
Charlotte Joseph: Merit

The first thing students had to talk about research, all my feedback was very positive all stating how they think my work was very well research and a wide range of research. One person was very enthusiastic about my sketchbooks, this does make me feel more happy that my research is extensive enough to move onto my development.

The next section discusses experiments, when I presented my work there was some of my development however there was not as much as I would like as i am slightly behind on my schedule. Again everyone was very positive- all explaining how I have started well and the work I have started is really beautiful. One person emphasised there appreciation of the colours i used.  I am really glad because the colour is one of the main things i am trying to harness in order to appeal to my target audience this has confirmed it is successful to one participant. My comments of problem solving was again really nice and noted the fact I stated I am slightly behind however they all thought my development thus far was very well thought out and encouraged me to keep developing more work.

For contextual referencing section all students found my referencing very interesting and enjoyed reading my analysis. The next question asks about my Blog and how it is coming along- however everyone thought my blog was very reflective and is relevant to my project. Olivia write " I feel you are doing this perfectly- giving lots of visual references to different things you have explored".  These comments do encourage me to continue on with my progress and further my pace of working. The last section and in my eyes the most valuable section of the whole review was the Overall comments/ target/ advice. 

 Olivia said to keep experimenting and perhaps to create a logo for my campaign- I am defiantly going to keep developing as I feel I am no where near designing the final piece yet how ever my campaign is for the NHS so I am not going to design a logo. I could compensate this however with perhaps adding some sort of slogan.  Katie and Elizabeth both said they were not sure what my final outcome is which is completely fair as I have not started to design my motion graphic perhaps this could be corrected by looking at more motion graphic artists and this in turn will help me when creating my final piece. The final thing Charlotte said was: "Really imaginative and fun". This is very amazing feedback as it is confirmed that my initial vibe of anti-clinical has been achieved and people have realised that donating blood isn't something scary its something magical and actually makes a difference.

Sunday, 20 April 2014

Week 3 Development week

Talk with Clementine
This is week three of the FMP; according to my time schedule this is the first week in which I should be now developing ideas from my research. Today I have decided to to really look over my project so far and the research I have done because I have looked at a lot. I want to really think about what I want to do and how I can translate any ideas I have. This morning Clementine a practicing Graphic Designer told us a bit about her work and two projects she has worked on.  The thing that really stood out to me was a set of questions she asks her self or in a team when doing work. I decided to answer these to see what my answers would be.

What are we doing?
Creating a campaign for 17-25 year old's to donate blood
What is the product?
Campaign- motion graphic/ moving image piece maybe posters or illustrations within development
Whats the offer?
Saving someone's life
Concept?
To inspire the youth to donate, do something good, save lives.
Audience?
17-25 year olds
Format?
Motion graphic or print based piece.
Essentials?
Must relate to donating blood clearly.
Deliverables?
Must suggest donating blood helps nature, perhaps a scientific relation.
  [www.houseoffraser.co.uk]
Accessed on 20/04/2014



I want too keep reflecting over these points as well as my sketchbook to really stay on track and read the things which I have pointed out to read. This talk was really helpful and gave me more enthusiasm to pursue my FMP. Clementine showed us two different types of work she has previously done. The first with Virgin Atlantic and  a smaller handbag company called the village English. Both were different in pursuit. On the virgin Atlantic project she was given around 9 months and worked within a bigger group. I really loved the quick sketches she carried out, although they were quick they were clear and neat something I need to do when I develop ideas this week.

The Village English project was really beautiful and really inspired me. To the right you can see the logo developed by ClementineI especially liked the way her process of collecting imagery and carrying out many different types of mark making. Overall her talk defiantly made me think more about development work for my project as well as how I can create work from developing methods such as mark making. Think of the unexpected.

Paul Smith Exhibition and Design awards at the Design Museum 
This week I also was able to visit the Paul smith Exhibition at the Design Museum as well as the Design awards. Paul Smith work known mostly for his work in fashion was actually really inspiring. I really loved the way the whole exhibition was laid out it was really personal. Perhaps creating a sort of transitional journey like the exhibitions layout. As you walk into the exhibition you are able to see the size of Smith's shop. This was really shocking to see to begin with because it was literally only 3m big. But it goes to show from what Smith started with to how he transcended into a major icon in the fashion world. Past the mini shop you can see Smith's huge collection which you can see in the pictures I took below. There was so many pieces of artwork which made it hard for me to focus on one at once. However there were some that stood out more than others which you can see below again.

As well as these artwork there was different sections of the exhibition that showed Paul's fashion work; the colours were really vibrant something which I like in studio Morag and Iannone's work. These colour inspiration should influence this weeks process. There was a section in the exhibition that showed all of Paul Smith's shops, each one completely different I really believe this is such a wonderful idea as it shows the complete dedication to each of his stores. In this section of the exhibition there was also a huge wall of buttons which was amazing to interact with, reminded me a lot of our puzzle box and the physical interaction- and the yearning to touch it. The last bit which I really loved about the Paul Smith's exhibition was seeing how Smith works and his environment. Seeing his wives sketches for example is something I always like to appreciate the development sketches. Furthermore it allows me to think about my sketches and how I can improve it so it looks clearer as an idea. (Below are photographs from the exhibition.)



All photographs above are Author's Own 2014
This picture, bottom and the one at the top right are all from the collection Paul Smith owns. I think the whole layout and colour tones are beautifully designed out. I really wished he had written the names of the artist however it strengthen the feeling on personal ownership. To the left image above you can see the button wall covering everything showing you how much you really do wanna touch it. Paul Smith wife's sketches are the centre picture.
Author's Own 2014
My camera was playing up making the colours become even more vivid and exotic.
 I think I want to play around with this colour palette this week.
Author's Own 2014
Beautiful colours
Author's Own (Two image below are also Author's Own 2014)


theinspirationroom.com Accessed on 20/04/2014




Design awards at 
the Design Museum.

www.adweek.com Accessed on 20/04/2014
thisisnotadvertising.wordpress.com
Accessed on 20/04/2014

During my visit to the design museum I viewed  the design awards and in one section of this exhibition was 'Dumb ways to die'. Dumb ways to die is something I have seen before when my sister got the game and then showed me the song which goes with it, however I did not realise it was
campaigning for train safety. I love the idea behind this campaign and the way they made out the dumbest way to die would be getting killed by a train. The whole campaign made over $60,000,000 and reduces train accident related deaths by 21%. Not only this the song charted in 28 countries and had been covered hundreds of times on YouTube.

The whole campaign was a definite success and has reached people(specifically young people). Another amazing aspect to the campaign is the way viewers/ players are reminded to pledge to be safe around trains allowing all of the campaign to have relevance. Furthermore it allows the makers to see how many people have listened to the message.

The best way to see how I can make my project just as success- is to analyse why. I think it was so successful because of the interaction, the game app for instance mostly used by young people, the humour of death again aimed at young people. The colourful animation aims at the young people once more, I really like the use of animation as it lightens the mood up on a sad subject, the humour is like Hancock's blood donor after watching it you feel more positive in a weird way. I think humour is defiantly something I should consider as well as aiming my campaign to social networking sights like YouTube, Facebook or even trying to create an app.
(Below are some other photographs I took at the design 
awards in the design museum that I liked the look of) 

I think that the above pattern although discreet is really nice, it reminds me of M.C. Esher.
Author's Own 2014
Above see illustrations drawn onto newsprint, I think this translates really nicely and flows almost in a poetic way. It feels like we should connect a story to the actual newsprint with the illustrations.
Author's Own 2014
The above is an illustration onto an envelope. As well as reminding me of Morag due to the vibrant colour the envelope reminds me strongly of the NHS envelope I got thanking me for applying to donate blood. On the front of the envelope was the words that said  "Do something amazing, give blood."
Author's Own 2014

Monday, 14 April 2014

Week 2 Research

Image of my survey I handed out
Author's Own 2014
Survey Feedback
In order to understand my target audience I have created a survey given out to people aged within my target audience. I did not do a multiple choice because I feel it is better to let participants write as much as they want. And ultimately the more diverse questions the more possible ideas I get and information back. I asked nine question which were:

1. Age?
2. Have you donated blood?
3. Would you ever give blood?
4. Why haven't you given blood?
5. When and where was the last time you saw anything about donating blood? (i.e. TV, Internet, article, etc.)
6. Do you know what happens when you give blood? (The process)
7. What would make you give blood?
8. Do you think the NHS campaign to give blood should be updated?
9. How do you think the NHS campaign could change to appeal to you?

After getting the  surveys back I got a lot  of information and as I wanted all the surveys provided me with different outcomes which I could think about. (I am going to summarize all the surveys feedback.) Question two basically confirmed my initial prediction that the younger generation have not donated blood. only one participant had which goes to show all recipients were within age range of being allowed to give blood yet no one had. Question 3 was asked to see if participants were just completely against the idea of giving blood or if they would give blood.  Near enough everyone (accept the few who was scared of needles or sight of blood)  said they would give blood. This is a really positive response because it gives me so much potential to inspire people to donate especially as they said they would one day donate.

 The fourth question basically is to really understand what has stopped people from given blood or why haven't they done it. The majority of the people I ask were adamant they had never thought about it and they don't know how to do it. Reflecting on this it is clear the information NHS is providing isn't reaching people and potential first time donators. This leads on to question number 5 which asks participants when was the last time they saw anything to do with giving blood. This question span from  my idea that I never see anything about  giving blood, the reason I decided on doing this project and that giving blood  was prevalent in my mind is because my mum gives blood regularly. However I personally believe campaigns by the NHS are not reaching the younger generation. My prediction was again right because near enough everyone stated the same fact that they could not remember the last time they saw something or that they saw it on my Facebook that I was giving blood. Just this could  equate to a lack of young people donating blood and is something I really need to consider when designing an effective campaign.

Question 6 was asked to see if participants of my survey knew about the process of giving blood. The lack of knowledge of the process was obvious with many missing out steps or just admitting they did not know anything. Another contributing fact to why young people may not give blood-because of the lack of information. "The fear of the unknown". The next question was to understand how I could motivate young people, there was a lot  of varied answers but my favourite and the most common answer was saving people's lives and knowing more information. I think this is a really beautiful result because it goes against the stereotype of young people and shows that they care just as much as everyone else and want to make a different. Emphasizing the fact people save lives  is already present but perhaps doing it at a different angle could be interesting.

Question eight was adamant everyone agreed with the fact the NHS campaign should be updated; which in my eyes is weird as there is already a current campaign running. This  goes to show two things. 1. That the campaigns are reaching young people. 2. The campaigns are not appealing to the younger generation. It is up to me to really attract the young people of Britain to donate. The last question asks the recipients personally how could the campaign attract them.  There was again a range of different answers some asks for the campaign to be fun, more visually exciting, emphasize your saving lives and producing more information. I think all of these suggestions are really helpful and will help me when designing ideas next week.

Overall the survey will allow me to bare in mind what my target audience feel about current and future campaigns. This is vital for me to make a campaign which will attract young people. The whole experience of giving out surveys has been a success and people after even told me that I have inspired them and that they want to give blood now. This is such a positive thing because people have been influenced just by a survey. This is because the idea never occurred to them which is what my survey allowed them to do was question why haven't they something important. 

Pay it forward- 2000






www.dieselsc.com
Accessed on 11/04/2014
Pay it Forward is one of those films I personally think should be shown to everyone. The story is incredible and has real meaning to it. As a brief summary of the story is about a family unit and specifically the son's actions for a school assignment. The assignment as
ks students to change the world. It is how the eleven year old Trevor comes up with a solution that moves the story forward. He comes up with the idea of Pay it Forward. In which he helps three people, but help them in a big way- something they cannot do on there own. Once he has helped them he does not ask for anything back he only asks them to pay it forward to three more people. The whole circumstances are really beautiful and really makes you think. After this film all I wanted to do was Pay it forward. There are so many beautiful quotes used in the films that are beautifully written. One which really stood out to me is when Trevor says:

"I think some people are too scared, or something. I guess it's hard for people who are so used to things the way they are- even if they're bad- To change. Cause they kind of give up, and when they do, everybody kind of loses. "

I really love this quote, it is summarized so perfectly. In fact  I think that everyone can relate to this quote. Change is something everyone is scared of be it a new school, trying new food or even donating blood. We fear the unknown because we are vulnerable, we are not prepared- unlike our structured routine life our stability is taken away from us. I think the main thing to reflect on is the fact that change is scary and in order to make people want to change is to show them something which shows them what they fear is not scary.

Pay it forward shows me more than anything the good in people, and the yearning for good in the world. This film has really helped me think about my project and applying the concept of changing people's lives and how this effects me emotionally. After the film ended I was crying; even though this film is fictional I was emotionally connected with this story and it therefore helped me change perspectives. There are people in hospital now, little children suffering from blood diseases and spending there days listening to life of  machines where here I am in the comfort on Uni writing about it. If you could save people's lives like this would you? Only 4 in 100 people donate blood who can. I feel like people do not even realize how needed it is- they just expect it on tap. People need to know.



(Image above Author's Own 2014)
After arranging everything I was finally able to give blood for the first time. Above are two images the one to the left is the back of my head donating blood and the one next to it depicts me with my bandage. Sadly when I asked the nurse if I was able to film myself donating blood she said I was not allowed due to the needle or some other reason. This would just mean I would need to really remember the process to document here. When I first arrived I was entered into the computer and then was asked to  take a pint of water and consume it. The nurse who I spoke to on arrival was really nice and made me feel very welcome allowing me to feel more comfortable.

ericajean06.tumblr.com
Accessed on 14/04/2014
Considering my FMP is campaigning for young people to donate blood It was really interesting to see how many young people were waiting to donate blood. And as I predicted there was a lack of young donators in the community centre where I was about to donate blood. There was around 3 other young people aged at 21-23. All together waiting to give blood there was around 30-40 people; other than the three the ages ranged from 40-60. After I drank my water I waited for my name to be called out. After ten or so minutes I heard "Miss Victoria Geary", I followed the very tall nurse, Bill into a private area. The nurse was very extremely friendly, he looked over my questionnaire I was asked to bring with me (the questionnaire basically asked me about my medical history etc). After this he told me he was going to prick my finger and see if my iron levels were alright. Using a weird mechanism he pricked my middle finger and took the blood to test. I was told my iron levels were perfect and he finally said to wait near the wall to get my blood taken.

My mum was called, my sister was called and then finally I was called up to give blood. I took my ipod with me so I could listen to some music. I was asked what arm I wanted drawn - I said left- and relaxed as the nurse got everything ready after preparing the arm with alcohol wipes she eventually pushed the needle in. I though this would hurt however it was uncomfortable for a millisecond and then there was no pain at all! After 6:19secs the 475ml (just under a pint was drawn) and I was able to go get some refreshments.

Above you can see a GIF of Sleeping Beauty pricking her finger on the spindle, I think this is a really fun way to show my process. But also it shows fear and how it is represented- something I need to avoid in my motion graphics. The dark and dingy colour palette is something which emphasizes pain and anxiety.

After the donation I don't know why I was even worried? I don't want to be cliche but the process was quick, friendly and not painful. In conclusion now that I have donated I am even more enthusiastic to campaign for young people to donate! Furthermore I will 100% donate again.

www.dezeen.com
Accessed on 14/04/2014

Morag Myerscough
Morag_myerscough_no_guts_no_glory
www.itsnicethat.com
Accessed on 14/04/2014


Morag Myerscough is someone who have I looked at many times before  during this foundation year and I am really in love with the studio. All the work is mostly typography based however more than the typography I love the vibrant colours that just make there work fresh and so exciting. These intense colours really remind me of the anatomical figure in my sketchbook- perhaps this could be something I pursue in the development stages of my work.

 What I love more than just the type is the way the work is applied to not just paper but on furniture, huge signs, walls etc. This reminds me of an artists I saw in Berlin called Dorothy Iannone who also applies her incredibly detailed work onto furniture as well. I think that Myerscough will influence my work as I feel the vibrant bold colours is something I feel will be amazing to apply to my work. It keeps the work more appealing to younger people and stays away from a clinical feeling campaign.

During the second week of research I was lucky enough to visit Berlin, a place where contemporary design is famed for. It was interesting and the whole atmosphere Berlin was completely different the UK and London in particular. It was weird sitting on the train and see abundant of gravity covering all walls and giant paintings of side of buildings. These factors were actually really rewarding for my eyes and gave me a  new outlook on gravity something I don't necessarily always agree with. We visited three exhibitions the Museum of modern art, Photography museum and the holocaust museum. All three were actually really different from each other. The first we visited was the museum of modern art. Below are some photographs I took whilst at the Museum.

[All Images below unless stated is Author's own 2014)








Dorothy Iannone was one of my favourite sections of the museums (all her work seen above.) Her work was so illustrative and colourful that the playfulness of it really spoke to me! I think perhaps it was the honesty of her subjects and showing the truth about sex in some ways. I think this is something to pick up on because in my campaign I want it to be as honest as possible so that people are not lied to. I think that there are many things which I am going to pick up on-the first being the vibrancy and the second the way Iannone projects are work onto furniture or large walls alot like Morag studios. 

I really like the above and below images that play with colour and turn it into something visually interesting. I think I  like the closeness of the lines above as it gives of some weird illusion. 


These design show various imagery but what caught my attention was the play with red and the tones, although I don't want to use red within my work I think its refreshing to see how red can work really nicely onto some designs. Applying solely red to any design reminds me of blood which is probably why I decided to photograph the above images. 

This piece caught my attention because it visually is a really appealing piece- by this I mean i really just wanted to touch it and feel it. This piece was created by numerous wooden podiums that created a really nice textured piece. It also reminded me of blood cells in a disk- an image I photographed at the science museum. (To the right shows a similar image). Seeing these two images together really shows how I could translate the blood cells onto the top image. The image below was taken from:
                                                www.shutterstock.com Accessed on 14/04/2014



Above is only a small section of a huge wall of artwork. The piece really caught my attention because of the size as well as the amount of work on the wall. The artist gathered pieces of dust or dirt and separated the work so it was put in catergories. The work strongly represented some sort of scientific test. This reminded me of some of the work I wanted to perhaps look into ad felt it would be important to photograph. Perhaps the only thing which I think it could lack is colour? But the way the artist chose different varieties of brown is effective is a subtle way. 

Above you can see some of the notes I took at the museum which really shows my intial ideas and thoughts from the different exhibitions I visited. 


The Holocaust museum was very sad and really showed the pinacle of humanity. I think this was something to really discuss on my blog. The holocaust shows humanity at its worst and it faces you with the question would you have helped the people if you could? I think questioning something like this you begin to emphasis for the victims and consider your own humanity. I think donating blood is similar it defines the people who want to save others lives and humanity I guess. - Not that not donating blood is comparing people as Nazis but just the consideration of others who are on the verge of death and in need. Another thing about this muswum was the notes written to the families from the victims which really made me tear up. It was so sad and you begin to really connect with the victims, you want to help.  

  
Accessed on 14/04/2014
Above is a photograph I viewed whilst I was at the photography museum and it really made me think about the two arms connected. This is something I would like to perhaps develop in the development stages the link between the donor and recipient.. I do love the idea of dance and somehow showing the donation of blood through dance in some sort of cinematic way. The image is very strong above this is because of the harsh shadows and well directed interlocking between the two models. 
Rex and Gregory By Greg Gorman ,Circa 1998



Week 2 Creative Making week

Week two of the FMP was quite surprising we were thrown into a creative making week in which we become much more active and physical in our working time. I think this was a really good shake up because it allowed me to break away from the research even if it was only for a moment. The time away from the research also gave me time to breathe and think about what else I could look at and reflect on my research pace. We were asked in class to choose people to work within a small team of 2-5. I chose two people in Lens based media to work with as well as someone to work with in the Graphics Pathway also. Working across the different pathways will give fresh ideas and different ways of thinking things. As a group we got right into working. All students were asked to bring in several items these included:

A Map
A ball
Blue tak
Rubber bands
Sponge
String
Paperclips
A sock
A Box
A Torch

Author's Own 2014
Using these items as well as other materials such as scalpels or cutting materials we were asked to create something. On the first couple of hours the four of us just explored the so many different ways we could go about pursuing this concept. Before we did start to experiment however we talked about our own projects. Dev, a Lens based media student's FMP was on Metamorphosis- Transforming something creating a sort of change. Alice, another lens based student's project is on anxiety, a fear of something different or subconscious thoughts. Jack a Graphic Design student's project is about British Independency- A break away from the EU or staying within. My project is about campaigning to give blood, changing people's mindset. Our common ground for all our projects is change- finding out this information we have decided we want to make something that changes. We used the day to film different experiments and brainstorm ideas, although we did not pinpoint a final idea. We used social networking to propose ideas to each other uploading sketches and discussing using the voice recorder to get across passion.

Author's Own 2014
Author's Own 2014
We decided upon the final idea (seen below). The idea was based around a puzzle box which would need interaction to function. This is meant to carry the concept that change is an interacting thing it needs people to change to create the change. The idea is a sort of cone like shape would be shut closed and require certain paperclips to be pulled in order to open the structure. The tricky part is there are hundreds of paperclips to choose. On the inside is a message to reinforce the idea of change. The atmosphere on the inside will be a complete contrary from the outside a change. In order to create the piece we would need to collaborate to make the design. The lens based media and the graphics pathways timetable is different therefore we would need to be direct in assigning jobs to create the piece. Dev and Alice would use the Tuesday they have in class to design and then construct the outside and mechanism for the paperclips. Jack and Me would create a Graphic typographical message in the inside on the wednesday. Alice and me would apply the paperclips to the outside on the Thursday and Jack would do any other work to finish of typography. On the Friday we would film the stop motion, create the opening titles and put it all together. This would mean our outcomes would be a finished puzzle box and a film. We did all of this and was able to work together on Friday to film and edit. It was quite hard at this point because we were running out of time. We were able to film and edit. We were not completley finished but we were able to present a film- if we had more time we would edit it more so it worked better (some clips needed to be cut short and syncing sounds etc).

Overall I really enjoyed this week I was able to get a fresh take on the week; breaking from research at uni as well as collaborating with students from a different pathway to get a much different perspective. I also believe the project has really helped my project. I have been able to understand how starting from something so physical can be just as effective as starting from an idea on a page. It also really gave me a a new way at looking at change. I really believe that change requires physical involvement and mental involvement therefore creating a puzzle box which people would need to work out and touch is much like giving blood. You need to get involved, call up, make an appointment and then go to it.

Author's Own 2014
Author's Own 2014
Author's Own 2014
https://www.youtube.com/watch?v=2bidaCKR0j0
(Here is the link to the final video)

[Notes taken for Motion Graphic discussion]

Opening Motion Graphic
aim
to show a distinctive change (in motion graphics)
opening should be dark
names and titles
title 'change'

Dev Joshi
Jack Hubert
Alice Geary
Victoria Geary

change/break apart- destroyed