As part as my research I was lucky enough to visit the Pop art exhibition at the Barbican. The barbican itself has a really amazing brand identity which I could moniter, the bins, coatroom and the walls were all a brand this made me think about how I could possibly take my project. It did inspire me because I was able to think about the importance of packaging as well as the colors that radiate from all the art work. I think the colour combinations were the inspiration point which I took back with me when working on my project. As well as the Barbican we went to an outdoor food market where we could see first hand existiing stalls and branding which I found really helpful. There were little touches such as skeletons hung up and wheelbarrows all little things which made the brand stronger and gave it a character. It is important to remember the company I am branding is a small foodstall therefore these characteristics are important.
Updated Food BrandingAfter my crit I was given constructive critisim as well as alot of praise. One of the points was to hint the brand as a food stall rather than leaving it less obvious. I agreed as I personally feel the logo could be applied to many industries such as clothing instead of food which is the obvious intent. I decided to take all this into consideration and to change elements in order to make the brand more successful. Below is my brand guidelines and a couple of examples.
I really like my new and improved brand and really like seeing it in a brand guideline format. The exclusion line was difficult to begin with because I was not sure what it was however after doing a wee bit of research I was able to create it. I think that I was able to be more decisive and narrow down alot of things. The brand expression now has three different colours, blue, purple and a pinky brown. The three matches the three items on the menu. I think ensuring the colours to follow a more solid format keeps the brand tidy and more proffessional. I like the end result however if I could play around with anything I would perhaps think about using the other combinations of logos that I had worked previously because I really liked them.